AI‑Powered Marketing Intelligence

Expert perspectives on AI, language, and customer engagement from Persado.

AI Sales Email Generator for Regulated Outreach

Generate compliant, performance-scored sales and client outreach email at AI speed. A governed agent workflow for regulated teams.
August 25, 2026 Read Article →

You Can't Generate Your Way Out of a Monolith

Marketing teams are rebuilding the whole AI stack at once. The all-at-once program runs roughly ten times longer, ships nothing until everything is finished, and outgrows what any model can hold in working context. The ambition isn't the problem — the order is.
August 23, 2026 Read Article →

Why you're getting the wrong Build-vs-Buy call

Every marketing organization is making a build-or-buy call on a dozen AI capabilities at once, and most are making it backwards — building the commodity, then trying to rebuild the accumulated outcomes it took a specialist a decade to earn.
August 19, 2026 Read Article →

Persado is now inside your LLM

The marketing intelligence layer for regulated marketing is now one call away — inside the assistant your team already uses — over the Model Context Protocol.
August 11, 2026 Read Article →

Enterprise Generative AI for Email Optimization

Refresh approved email and subject lines for performance without a compliance reset. Enterprise generative AI, validated at generation.
August 5, 2026 Read Article →

Performance Content: Marketing Built to Perform, Not Just Read Well

Performance content is engineered to move a measurable outcome — and predicted before it ships. Why generic AI can’t produce it, and what can.
August 2, 2026 Read Article →

One-to-One Campaigns for Regulated Brands: 1:1 at Scale Without the Compliance Trade-Off

One-to-one campaigns tailor every lifecycle message by segment in real time — with compliance validated on every variant. How regulated brands do it.
July 19, 2026 Read Article →

Agentic AI vs Generative AI: What the Difference Means for Marketing

Agentic AI vs generative AI for marketers: generative AI drafts; agentic AI generates, scores, validates compliance, and acts within guardrails.
July 13, 2026 Read Article →

The Model Was Never the Moat

Palantir's Alex Karp says something has gone completely wrong with enterprise AI. He's right — the model was never the moat. The durable advantage is an engineered, domain-trained layer of judgment that remembers, with people in the loop where it counts.
July 13, 2026 Read Article →

Generative AI vs LLM: Why a Raw Large Language Model Isn't Enough for Regulated Marketing

Generative AI vs LLM explained: a raw LLM writes a draft, but regulated marketing needs a system trained on real outcomes and compliant at generation.
July 11, 2026 Read Article →

The Content Supply Chain Strategy Built for Regulated Marketing

The content supply chain bottleneck for regulated brands isn't drafting — it's review and proven performance. How to fix it.
July 9, 2026 Read Article →

GEO vs SEO: What Generative Engine Optimization Means for Regulated Brands

GEO vs SEO explained: how generative engine optimization differs from SEO, and how regulated brands win AI answers without compliance risk.
July 1, 2026 Read Article →