# Unlock a new lever for growth with Motivation AI

The only Enterprise Generative AI built for marketers to motivate each customer to engage. Tailored for domain-specific outcomes, not just output.

0+

Global languages supported

0B

Consumer interactions generated

$0.00B

Incremental revenue driven

0%

Average conversion rate uplift

## Press Releases

### [OCTOBER 8, 2025 - Speakers To Tackle Agentic AI Disruption During Money20/20 Session “An AI CFO in Everyone’s Pocket”](/content/company/press-releases/agentic-ai-money2020-persado-session/index.html)

### [AUGUST 12, 2025 - Marketing AI Company Persado to Speak at FinovateFall on September 8](/content/company/press-releases/marketing-ai-company-persado-to-speak-at-finovatefall-on-september-8/index.html)

### [MAY 22, 2025 - Persado Debuts Marketing Compliance Agentic AI For Financial Services](/content/company/press-releases/persado-debuts-marketing-compliance-agentic-ai-for-financial-services/index.html)

### [MAY 14, 2025 - Persado Wins Tearsheet 2025 Marketing Award for Best Product / Service Designed for Gen Z](/content/company/press-releases/persado-wins-tearsheet-2025-marketing-award-for-best-product-service-designed-for-gen-z/index.html)

### [MAY 12, 2025 - Marketing AI Company Persado to Speak at Digital Marketing for Financial Services Summit West](/content/company/press-releases/persado-to-speak-at-digital-marketing-for-financial-services-summit/index.html)

## In the News

### [WebProNews - Banking’s Data Mirage: Why Analytics Promises Fall Flat in Marketing - JANUARY 23, 2026](https://www.webpronews.com/bankings-data-mirage-why-analytics-promises-fall-flat-in-marketing/)

### [Solutions Review - 2026 Worktech Predictions From Industry Experts - DECEMBER 18, 2025](https://solutionsreview.com/enterprise-resource-planning/worktech-predictions-from-industry-experts-for-2026/)

### [CUSO Magazine - Four Ways to Seize The Power of AI for Marketing - DECEMBER 18, 2025](https://cusomag.com/2025/12/17/four-ways-to-seize-the-power-of-ai-for-marketing/)

### [Archyde - The AI Ad Backlash: Why Brands Must Prioritize Authenticity in a Synthetic World - DECEMBER 15, 2025](https://www.archyde.com/ai-christmas-bremen-touching-holiday-story-tradition-%f0%9f%8e%84/)

### [Forbes - The Next Frontier In AI Impact: How Agentic AI Can Deliver Efficiency, Performance And Compliance - DECEMBER 10, 2025](https://www.forbes.com/councils/forbestechcouncil/2025/12/10/the-next-frontier-in-ai-impact-how-agentic-ai-can-deliver-efficiency-performance-and-compliance/)

## Awards and Accolades

### Case Studies

#### Ally Financial  
### Motivation AI doubled CTRs and drove +57% new accounts.

"Cross-sell is a foundational strategy for this company. If you were to look at the six key initiatives of our CEO for the year, one of them is to expand the number of multiline customers that we have."
- Cross-sell mortgage and investment products via email and web  
- AI subject line with Excitement framing drove breakthrough results  
- Motivation AI doubled CTRs above all control messages

+57%  
New Accounts  
2×  
CTR Lift  
+16%  
Avg Conversions

[Read more →](/content/resource-library/case-studies/from-finance-pioneer-to-digital-disruptor-how-ally-financial-leveraged-persado-to-drive-b2c-growth/index.html)

#### Vodafone Italy  
### +42% conversion lift across 2,000+ campaigns.

"Engaging with customers in the digital age is very much about finding the right message for every campaign and every customer segment. Persado has helped us land the precise message."
- Upsell and cross-sell via push and SMS campaigns  
- Lock-in campaigns to reduce churn across subscriber base  
- Win-back campaigns for former customers at scale

+42%  
Conversion Lift  
+60%  
Redemption Rate  
2,000+  
Campaigns

[Read more →](/content/resource-library/case-studies/how-vodafone-italy-raised-conversions-42-by-developing-creative-in-a-radically-new-way/index.html)