# Hit the rate window. Without waiting on legal.

Mortgage marketing built for compressed cycles, complex disclosures, and rate-sensitive offers. Compliant, performance-scored campaigns in 72 hours — not 12 weeks. TILA, RESPA, UDAAP validated at generation, not after the meeting.

- **TILA, RESPA, UDAAP** validation embedded in generation
- State-specific disclosures and APR handling, automatic
- Coded, QA’d, deployment-ready assets — every channel
- Performance-scored against **120K+** regulated-industry campaigns
- **75%** lower production cost — measured, not estimated

## See it on your own loan products
A mortgage specialist will walk you through a live refresh on your assets.

### Email
**0**/100

**M**

**Meridian Home Lending**

**OPTIMIZED**

**Subject**
“Rates just dropped — lock your 6.25% before the window closes.”

### See Your Rate →
Predicted Performance+0%

- ✓ RESPA / TILA validated
- ✓ ECOA guardrails applied
- ✓ State disclosures verified

## Hit the rate window
Refi triggers, ARM resets, and cash-out offers shipped in 72 hours — not 12 weeks. The window stays open.

TILA, RESPA, UDAAP — embedded
State-specific disclosures and APR handling validated at generation. 90% fewer rejections in first review.

Scored before send
Every variant ranked against 120K+ regulated-industry campaigns. Losers don’t reach the queue, let alone the inbox.

# The mortgage problem
## By the time it ships, the rate has moved.
Mortgage isn’t email marketing with disclosures bolted on. It’s a different operating model — and it needs different infrastructure.

### Rate windows close in days, not quarters
By the time legal signs off on the refi blast, the rate moved. Your team is shipping yesterday’s offer into today’s market.

TILA, RESPA, UDAAP — every line, every time
One ambiguous APR mention, one missing disclosure, and the campaign gets pulled. Compliance review is the bottleneck, not the safety net.

### Generic AI doesn’t speak mortgage
Off-the-shelf LLMs hallucinate APRs, miss state-specific disclosures, and have no idea what a DSCR loan is. Your brand can’t take that risk.

# Full lifecycle coverage
## Every loan, every stage, every channel.
From purchase prospecting through servicing — Persado handles the entire mortgage marketing motion, including the rate-sensitive triggers that close in days, not quarters.

01
### Prospecting
Purchase prospecting
First-time buyers, move-up, jumbo

02
### Refinance
Refinance triggers
Rate drops, cash-out, ARM resets

03
### Recovery
Pre-qual to application abandonment recovery

04
### Servicing
Servicing — escrow changes, PMI removal, retention

05
### Growth
HELOC and home equity cross-sell

8 of the 10 largest US banks already ship on Persado.

+0%
Application rate
0hr
Brief to deployment
0%
Fewer compliance rejections
0+
Regulatory frameworks

# Anonymized customer set
- Top 5 US bank
- Top 10 mortgage originator
- Top 3 servicer
- Top 20 credit union
- Tier-1 fintech lender

# See the Lift Live
## See how mortgage teams hit the rate window — every time.
A 30-minute walkthrough of how regulated lenders ship compliant, scored campaigns in 72 hours.