Case Studies & Reports — Persado
Case Studies & Reports
14 resources on AI-powered marketing, motivation science, and proven enterprise results.
Vodafone Italy
How Vodafone Italy Raised Conversions +42% by Developing Creative in a Radically New Way
"Engaging with customers in the digital age is very much about finding the right message for every campaign and every customer segment. Since we started working together in 2012, Persado has helped us land the precise message for many of our SMS and push campaigns, powering a 42% lift in conversion rates on average."
- Upsell and cross-sell via push and SMS campaigns
- Lock-in campaigns to reduce churn
- Win-back campaigns for former customers
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+42%
Conversion Lift
+60%
Redemption Rate
2,000+
Campaigns
Research Report
The State of AI in Financial Services Marketing: Expectations, Uses, and Impact
"Motivation AI Company Persado Reveals 45% of Consumers Would Switch Banks For More Personalized Experiences"
- 45% of consumers would switch banks for better personalization
- AI adoption in financial services marketing is accelerating rapidly
- Motivation AI drives measurable lift across acquisition and retention
45%
Would Switch Banks
+57%
New Accounts (Ally)
2×
CTR Lift
Research Report
AI Has Launched a $200 Billion Revolution in Content Personalization
"Discover how AI is revolutionizing content personalization in Boston Consulting Group’s 2021 report. Learn how AI-driven creative content generation is boosting consumer engagement and driving up to $800 billion in revenue opportunities for global businesses, with insights into personalized marketing, decision-making platforms, and industry case studies."
- AI content personalization represents a $200 billion market opportunity
- Brands using AI-generated creative see engagement lift up to 40%
- Leading enterprises are moving from experimentation to full-scale AI deployment
$200B
Market Opportunity
$800B
Revenue Upside
Research Report
AI-Powered Language: A New Era of Enhanced Customer Engagement
"Explore the 2022 Coresight Research report on AI-powered language technologies transforming customer engagement. Learn how organizations use AI-driven content generation, natural language processing (NLP), and first-party data to enhance personalization, drive customer satisfaction, and boost revenue. Discover key insights from a survey of US executives on the future of AI in digital marketing."
- NLP and AI language tech are transforming brand-to-customer communication
- AI-driven content generation improves both quality and speed of production
- Revenue lift from personalized messaging compounds across the customer lifecycle
Research Report
Motivating Customer Action and Driving Business Growth with AI-Generated, Personalized Digital Marketing
"Explore the 2022 Coresight Research report on how AI-generated personalized digital marketing is driving customer engagement and business growth. Learn how retailers can leverage AI and first-party data to enhance personalization, optimize marketing strategies, and overcome current retail challenges. This report highlights key insights, case studies, and actionable strategies for boosting customer motivation and loyalty."
- AI personalization drives measurable lift in retail customer engagement
- First-party data combined with AI generates the highest-performing content
- Retailers using AI content generation reduce production costs significantly
Research Report
AI for CMOs: The Real-World Playbook for Digital Transformation
"Discover the 2022 ‘AI for CMOs: Real-World Playbook for Digital Transformation,’ a comprehensive guide by Marketing AI Institute and Persado. This playbook empowers CMOs to leverage AI for personalization, customer experience, content marketing, and digital transformation. Learn practical AI applications and strategies to drive business growth, enhance customer engagement, and lead digital marketing innovations."
- Step-by-step AI adoption roadmap tailored for marketing leaders
- Use cases across personalization, content, and customer experience
- Practical frameworks for measuring ROI of AI marketing investments