# Co-Brand Programs

## Dual Approvals at AI Speed

Co-brand campaigns require alignment between issuer and brand partner — two compliance teams, two sets of guidelines, one content supply chain. Persado manages the complexity so you don't have to.

### Co-Brand Campaign Brief

Welcome offer for SkyMiles co-brand card — drive applications with dual-brand messaging. Tone: exclusive + aspirational. Audience: frequent travelers, loyalty program members.

### Top Variants — Scored & Ranked

1. Earn 80,000 SkyMiles — your exclusive co-brand welcome offer  (90)
2. Apply for the SkyMiles credit card and earn miles (68)
3. Get our co-branded card and start earning rewards (52)  
   ▲ +36% predicted lift  
   Issuer + Partner guidelines validated — stays within **approved parameters**, no re-approval needed.  
   Cleared for production (90/100)

### Two brands, one compliant asset — generated together

Persado satisfies both issuer regulatory requirements and partner brand guidelines simultaneously, not sequentially. No more approval ping-pong.

### Campaign Coverage

## One Brief. Dual-Compliant Output for Both Brands.

Guardrails encode partner tone, visual language rules, and co-brand style guides directly into the generation layer.

#### Acquisition

Partner Acquisition  
Co-brand card launch campaigns, partner-specific acquisition offers, sign-up bonus promotions  
One brief produces assets that satisfy both issuer regulatory requirements and partner brand guidelines — simultaneously, not sequentially.

+36% conversion

#### Seasonal

Seasonal Campaigns  
Holiday promotions, travel season offers, back-to-school campaigns, partner event tie-ins  
Campaign suites for seasonal windows — fully compliant, dual-approved, weeks ahead of traditional timelines. Miss the window and you miss the partnership value.

Weeks ahead

#### Loyalty

Engagement & Loyalty  
Reward activation, point redemption campaigns, tier upgrade promotions, anniversary rewards  
Engagement messaging that maintains both brand voices while driving measurable usage and loyalty program participation.

96% win rate

### The Platform in Action

## Dual-Compliant Content, Single Brief

See how Persado generates co-brand campaign content that satisfies both issuer compliance and partner brand guidelines — simultaneously.

### Campaign Speed

## From Brief to Dual-Approved Campaign in Days

#### Day 1
01. Submit Brief  
Submit your co-brand campaign brief — partner brand guidelines, issuer compliance requirements, seasonal timing, offer details, channel mix.

#### Day 2–3
02. Dual-Compliant Generation  
Persado generates dual-compliant content. Every variant satisfies both the issuer's regulatory framework AND the partner's brand guidelines simultaneously.

#### Day 4
03. Streamlined Approval  
Review with both stakeholder teams. Content arrives pre-validated against both constraint sets, reducing approval rounds from weeks to days.

#### Day 5
04. Deploy on Schedule  
Production-ready assets deployed across email, direct mail, web, social, and partner channels — coded, QA'd, and on schedule.

### Co-Brand Program Questions

**How does Persado handle dual-approval workflows?**  
Persado encodes both the issuer's compliance rules and the partner brand's guidelines as generation guardrails. Every variant is validated against both constraint sets during generation — not after. Content arrives pre-cleared for both parties, reducing approval cycles from weeks to days while maintaining full audit trail documentation for both stakeholder teams.

**Can Persado manage different brand voices for different co-brand partners?**  
Yes. Each co-brand partner's tone, visual language rules, and style guides are encoded as separate guardrail profiles. Persado generates content that satisfies both the issuer's trust language and the partner brand's voice simultaneously — no more competing headlines or misaligned messaging. Switch between partner profiles without rebuilding your compliance framework.

**Can Persado handle seasonal co-brand campaigns with fixed launch dates?**  
Absolutely. Holiday, travel, back-to-school, and partner event campaigns ship on schedule — fully dual-compliant, dual-approved, and weeks ahead of traditional timelines. Persado generates complete campaign suites within your seasonal windows, so you never miss a launch date or sacrifice quality for speed.