About — Persado

About Persado

Persado understands that the future of customer engagement hinges on better creative and fully compliant, smarter algorithms — so marketers can drive growth at the speed of AI. Persado AI fuses Martech and Regtech in a single platform using AI agents that optimize marketing performance and compliance in real-time.

Since 2012, brands in the U.S. and EMEA, including 8 of the 10 top U.S. banks, credit unions, card issuers, retailers, and travel companies, have trusted Persado to engage customers with high-performing content. Persado customers realize increased customer engagement and sizable business impact.

Well-suited for regulated industries, Persado balances performance, compliance, and effort using automated, AI-powered content optimization that fuels growth. The platform is trained on real interaction and transaction data from 1.2 billion consumers, which measures and refines language, emotional response, and customer action. Imagine automation that requires far less effort to achieve 20% more conversions — while driving 80% greater efficiency, more revenue, better compliance, and faster time to market. That is the Persado difference.

Key Metrics

Year Founded: 2012
Top U.S. Banks Trust Persado: 8/10
Messages Generated Per Year: 2M+
Consumers in Training Data: 0.2B
Average Conversion Lift: 0%+

Meet Our Team

Alex Vratskides
Chief Executive Officer and Co-Founder
LinkedIn

Assaf Baciu
President and Co-Founder
LinkedIn

Emmanuel Richard
Chief Revenue Officer
LinkedIn

Vasilios Karakoidas
Chief Technology Officer
LinkedIn

Rick Kozody
General Counsel
LinkedIn

Panagiotis Angelopoulos
Chief AI Officer
LinkedIn

Ricardo Ludtke
Vice President, Operations
LinkedIn

Tina Papadaki
Global Vice President, People
LinkedIn

Kevin Mease
Chief Product Officer

Taylor Mahoney
Global Vice President, Solutions Consulting
LinkedIn

Lisa Spira
Vice President, Content Intelligence
LinkedIn

Divya Singh
Senior Vice President, Customer Success
LinkedIn

Efi Basoukou
Chief of Staff
LinkedIn

Board of Directors

Laura Sachar
Managing Partner, StarVest Partners

Marni Walden
Former CMO, Verizon Wireless

Scott Friend
Partner, Bain Capital Ventures

Stephen Kerns
Managing Director in Growth Equity, Goldman Sachs

Stephen A. Mugford
CEO and Founder of Visceral AI

Somesh Khanna
Executive Board Chair | Fintech, Securities, Banking, Insurance

Awards and Accolades

We are proud of our award-winning AI innovations, customers, and team.

May 14, 2025: Persado Wins Tearsheet 2025 Marketing Award for Best Product / Service Designed for Gen Z
Dec 5, 2024: Persado Wins the 2024 Banking Tech Award for Tech of the Future: AI and Data
Aug 15, 2024: Persado Wins 2024 MarTech Breakthrough Award For Email Marketing Innovation
Mar 20, 2024: Persado Wins 2024 Artificial Intelligence Award for Generative AI
Oct 9, 2023: Persado Achieves Leader Ranking in CB Insights Analysis of the Generative AI Text Content Generation Market

2024 - BuiltIn Ranks Persado Among the 100 Best Midsize Companies to Work For

2024 - M&S Wins Best E-Commerce Web Element Using Persado Dynamic Motivation

2023 - Tearsheet Acquire Awards: SoFi Wins Best Content Series Using Persado Motivation AI

2023 - Retail Innovator Awards: Marks & Spencer Recognized for Personalization at Scale

Global Presence

New York
Headquarters
11 East 26th St.
New York, NY 10010

Athens
EMEA
Marinou Antypa 41–45
Neo Irakleio, 141 21

Get Started

Ready to See the Persado Difference?

Join 8 of the top 10 U.S. banks and leading retailers who trust Persado to drive growth at the speed of AI.

For more information, visit Persado